Potential Diver · Start DivingPotential Diver · Start DivingEach sub-segment shows two lanes. The top lane is the live Release 1 (Nov '26) flow — connected left-to-right to a booked course. The bottom lane parks the later touchpoints beneath the stage they'll plug into. Every stage bullet is backed by GA4 funnel data or Border UX research.
A travel-minded explorer who doesn't yet know scuba is within reach — including experience-seekers chasing a specific moment ("dive the Maldives", "see a manta ray", "see a shipwreck"). Discovers diving through lifestyle, travel, and experience content rather than searching for it. Needs inspiration, not reassurance.
⊳ Conversion: book a first experience — DSD try-out or Open Water, by the diver’s choiceCurious but hesitant — worried about safety and unclear on cost. Researches before committing. The job is to remove doubt with transparent pricing, real diver stories, and a confident low-commitment first step.
⊳ Conversion: book Open Water — or a DSD try-out as an alternate entry track; PADI Scuba Diver a half-step optionA potential diver in markets (e.g. parts of Asia) where safety — not cost or access — is the primary barrier, reached through conversational, in-language channels. A real-time, localised response at the moment of anxiety unlocks the first step.
⊳ Conversion: book a low-commitment DSD or PADI Scuba Diver, in-languageA parent planning a first dive experience for themselves and a child. High-value, with age-eligibility questions and an on-the-spot, linked-booking dynamic. Research found this journey is currently broken at both the discovery and data-model level — so much of the family-specific path is parked.
⊳ Conversion: book linked parent + child experience (Bubblemaker · Seal Team · Junior Open Water · family DSD)The companion to the non-logged-in flow. Here the diver already has a MyPADI account, so we segment by where they stalled after signing in, not by how they arrived. Same two lanes: the top lane is the live Release 1 (Nov '26) flow; the bottom lane parks the later touchpoints. Because MyPADI is a Secondary (saved/wishlist) surface for Potential Divers in R1, the live lane is deliberately lean — the personalisation and win-back that make a logged-in view powerful are CDP-dependent and sit in the parked lane.
Has purchased and is working through eLearning (e.g. Open Water eLearning) but isn't certified yet — one of PADI's seven canonical authenticated types, and the highest-commitment, highest-intent pre-cert state of all. They've already paid in. The job is to carry momentum from eLearning into the in-water training that completes certification, before drop-off sets in.
⊳ Conversion: convert active eLearning → booked in-water training (complete the certification)Created a MyPADI account — saved a destination, started a booking — but never completed it. The warmest pool PADI owns: a known, opted-in intent sitting idle. The job is to turn that latent intent into a first booking.
⊳ Conversion: convert saved/latent intent → first booked DSD or courseHas a logged Discover Scuba Diving experience in MyPADI and is deciding whether to commit to certification. The highest-intent Potential Diver of all — they've been underwater and liked it. (A DSD isn't a certification, so they're still pre-cert — the bridge between Potential and New Diver.) The job is to ladder the try-out into an Open Water booking while motivation is high.
⊳ Conversion: ladder DSD → Open Water Diver (or PADI Scuba Diver half-step) ⤳ Crossover flag: per team direction this state moves into the New Diver lifecycle once a DSD is logged — retained here for your manual validation, and to be surfaced in the Active Divers UFDCreated an account and saved or wishlisted experiences, then went quiet — no recent activity. Intent has cooled, but the relationship and the data still exist. The job is to re-engage before the account goes dark. This is the segment most exposed by the fact that PADI can't yet act on behaviour — so it's the most heavily parked of the three individual states.
⊳ Conversion: re-activate a cold saver → return + book ✛ Axelerant-added state — not one of PADI's seven canonical authenticated types; included for funnel completenessA parent with a MyPADI account planning a first dive experience for themselves and a child. High value — but research found the family journey is broken at both the discovery and the data-model level, and being logged in makes the data-model break worse: today a child's record overwrites the parent's. So this is the most heavily parked path of all four; R1 can only convert the parent as an individual.
⊳ Conversion: linked parent + child booking (mostly parked) — R1 books the parent as an individual only ✛ Axelerant-added state — not one of PADI's seven canonical authenticated types; included for funnel completeness